Alfonso Romo - Mexico

Global Catalyst

(Host of the 2015 Be The Change Conference)

Story told by David Wygant

Taking the first step is famously the most difficult part of any journey.  However, by taking the first step, you begin to move in a specific direction.  This movement is critical to success and to reaching your destination.  Imagine a ship dead in the water.  You can move the rudder all you want, but until the ship moves you’re not going anywhere.  The same principle applies to setting and realizing a vision.  Where there is movement a “success friendly” force is created.   

Also key to realizing your vision is persistence.  Persistence is the combination of conviction or passion for the cause (vision), and faith that a successful outcome is assured if only you don’t quit

So vision, taking the first step, and persistence enable “challenge conquering.”  When I asked Alfonso what his biggest Design for Change (DFC) challenge was, and how he overcame it, his response was definite.

“One of the biggest challenges I faced was to convince donors and allies that something that could be explained in four words could be so powerful and capable to generate a social change movement.  I overcome it with conviction and hard work and a fair amount of luck. Now that we can show more than 15,000 stories of change is different.”

In the discussion, it was clear that Alfonso’s energy went a long way toward “taking the first step,” but his persistence brought the success.  Listen for it in what he said.

“Even in the face of temporary setbacks and micro-failures, we remained determined in our desire to share with everyone.”

“Also, it is been very challenging trying to reach all the schools in Mexico that is something we are still working on. We believe that we can overcome this challenge by establishing strong collaborative relations with the private, public and civil sector, working with other organizations that from all sectors, share our passion about education and the belief that this is the way we can change Mexico… and the world.”

If passion is the sum of vision, energy, and conviction, then Alfonso certainly is a passionate man.  He and his team have had great success in spreading the DFC contagion in Mexico.  His passion has been aimed at finding financial support too.

I asked Alfonso how they’ve raised the needed funds.  What has worked?

“We mainly receive donations from corporate foundations and corporations. Networking is very important, sharing what we do every time we have the opportunity, conferences, and business meetings, being willing to present the project, share the stories and evidence of the impact.” 

Persistence and patience are needed.”

While he didn’t say so specifically, there is little doubt Alfonso has faith in a successful outcome.  He is a true believer!  He’s also willing to work very hard.  To do what it takes.  He and his team are dedicated.

“Stubbornness, you have to be very dedicated and push and push. You have to be willing to put not only strategy and intelligence but a lot of hours behind it to make it happen.”

Have you heard the phrase, “Many hands make light work?”  Alfonso is not alone, and he relies on his team, and they him.  He reaches out and recruits others to help too. 

“Allies, we have to be able to align objectives and see in what we are the same and forget about small difference. You have to let go of pride and put the end result and objective of the project before anything else.”

Ultimately, our conversation drifts back to why.  Why spend so much time and energy?   Alfonso is quick to give inspiring examples. 

Talking to the teachers in schools provides instant feedback:  

“The most inspiring moments for the team are those that come from talking with the teachers leading “Design for Change” in their schools.” 

“Reading those emails or receiving those calls where teachers share their experiences, challenges and above of all, the effort, work and commitment they have to facilitate a meaningful experience for their students.  Those stories are always inspiring for all of us!” 

Sometimes, incredibly inspiring moments grow out of one specific situation.  A single little girl who is a true Superhero can shine as bright as a sun.  

“A little girl form a rural school called our offices crying, we didn’t know what was happening, so we picked up the phone to ask her what was wrong, she told us that none of the teachers or her peers wanted to do DFC but that she really wanted to participated and asked/begged to let her do it by herself, of course we let her, next year the full groups from that school participated thanks to the courage and drive of this little girl… Goes to show, we only need one really driven person…

What’s next?  I asked him what he is most looking forward to in the future.  His answer was in two parts, beginning with the 2015 Be The Change (BTC) Conference.

“In the near future, I a looking forward hosting the “Be the Change Celebration” in Mexico. We are working on the details and very soon we will let you know more about the experience we are building.”

For now, Alfonso and his team are asking that we mark our calendars on September 25-26, 2015 for the BTC Conference.  Following the Conference on September 27-28 the Partners meeting will be held.  The host city will be beautiful Monterrey.

The second part is really where he began.  With Alfonso’s customary vision he sees the DFC journey continuing.  He has big plans and larger goals!

“I am also looking forward to increase the number of projects and schools that participate in  “Diseña el Cambio Mexico”. We will do it with the collaboration of strategic allies and by implementing a communication strategy that will allow us to share the amazing stories of our students and teachers, inspiring more Mexicans to be part of this movement.” 

BIO

Alfonso was born in Monterrey, a city in the northeastern state of Nuevo Leon in Mexico.  He still lives in Monterrey.  He attended the Instituto Tecnológico y de Estudios Superiores de Monterrey (better know as Tec de Monterrey) graduating with a degree in Agricultural Engineering.  After graduating, he founded EducarUno.  He has been President and CEO since the beginning.  He has travelled extensively.  He has journeyed to Japan, Australia, Singapore, Indonesia, Malasia, Tailandia, Macedonia, and several destinations in Europe.  He has been the recipient of a number of highly prestigious awards including the Rockefeller Award Youth Innovator; Index: Design to Improve Life; Leaders in Action (CLASE); Universidad del Valle de México on Social Development.  

Alfonso attended the 2012 and 2014 Be The Change Conferences in Ahmedabad, India. 

María Paula Torres Laverde - Colombia

Global Catalyst 

Story told by David Wygant

Change can be difficult, but not for Design for Change (DFC) Superheroes.  DFC Superheroes transform the world through the amazing and creative projects that they FEEL, IMAGINE, DO and SHARE.  DFC is about watching the kids learn that “they can” so that each can say I CAN, and in the end say WE DID.  These words mirror Maria’s words when she describes selecting winning projects in Colombia.  

“Every time we select the winning projects is an inspiring moment because each initiative is so amazing, creative and transformational.  They help us believe in the change.  For example, in 2012 our first year, the winning project was a project in which they recycled cooking oil from their school and turned it into handmade soap.”

Maria tells that what they have seen in Colombia, she is sure must be happening around the world.  During an eight month period of time she traveled around the world, and learned how inspiring it can be to discover and know other cultures, and how small the world really is.  

DFC offers many challenges and opportunities to grow.  She has new friends who share the same passions for helping Superheroes create a better world.  To gain all of these things, she has had to work hard.    

“Reaching out to many schools so that we can get a minimum number of projects has not been easy, but we have worked hard.  It has been a constant learning process.  “

I asked Maria about the rewards and specific learnings.

“In Colombia we are inspired learners now.  We are inspired by the children who are changing the world through DFC.  Every year we have learned something new.  There have been learnings about the projects, the calendar and timeline, and about our website and internet efforts.”

These days, Maria’s smile is a little brighter.  When asked about the future, she says, “I want to be a happy person, and do what makes me feel fulfilled professionally and personally.”  No doubt, both Maria and DFC can look forward to a bright future.

BIO INFORMATION

Maria currently resides in Bogota, Colombia, and was born there. She is a lawyer with a Master in Human Rights.  Her legal studies began at the Universidad de los Andes in Bogotá, Colombia.  Maria then studied  her Masters in Human Rights in Madrid, Spain, at the Carlos III University.  While in Madrid, Spain she traveled extensively in the area. 

Maria has broad international experience across several organizations including the International Organization for Migrations, the International Red Cross in Spain and the International Toledo Center for Peace.

This year’s conference, the 2014 Be the Change Conference was her first.

Natalia Allende - Chile

Global Catalyst

Story told by David Wygant

Natalia used the 2012 Be the Change Conference as her launch pad for blasting into Design for Change.  Indeed, Natalia brings the energy of a rocket to the effort and adventure, although, she credits other people for inspiring her.  In her own words, “I decided definitely to jump on board with this incredibly talented, generous and sweet team of global partners.”

More words from Natalia:  “Our inspiration grows as the children bring results and success. When we received our first batch of videos we were moved and excited by the results.  It was inspiring to see what the children in Chile had done.”

“Apart from the winning story which Semanti has brilliantly called “A CANteen for All,” there was a group that organized a network of schools and municipal entities to care for the elderly in their neighborhood.  A third group of children worked on finding a way to protect the environment in the gorgeous region of Chile where they live.”

When asked about the future, Natalia says, “How can I not think that the future for Design for Change and for Chile holds much promise?  I really want DFC Chile to grow and become strong. I really am looking forward to achieving all the things I have in mind but still have not reached.”

Natalia goes on to say that the largest challenges she and her team face are volunteer recruiting and financing.  In volunteer recruiting, the most difficult hurdle to jump over is the volunteers’ own fear and lack of confidence.  The fear of failure looms large.   Then there isn’t a financing “silver bullet” seen yet.  Nonetheless, Natalia has faith that adding up little amounts here and there from different sources:  workshops, crowdsourcing, and partnerships with bigger organizations will continue to carry the day.

In the end, she seems to just face forward and walk one step at a time.  She uses simple words to describe her solid determination:  “To be brave and to just continue doing what I’m supposed to do, when I’m in the face of difficulties.’

Bravo Natalia!

BIO INFORMATION

Natalia was born in Santiago, Chile and currently lives in Washington DC. She is a teacher with a Masters in Aesthetics and a Masters in Literature from American University.  Natalia worked as a teacher for 15 years in the classroom followed by several years at the Embassy of Chile in the USA.  She has spent the past five years translating, including 2 years with Design for Change.

Natalia’s travels include much of South America, the USA, Italy and India.  She has done some writing beginning with a grant to study for her Masters in Literature.  An English textbook that she and two colleagues wrote won the Chilean Government call for bids and was widely published in the Chilean public school system.

Natalia attended the Be the Change Conference in 2012 and is attending this year (2014). 

Carrie Tang - DFC China

Design for Change Global Catalyst

As told to David Wygant

How do you find a person who wants to bring the I CAN spirit to every kid in China?  One that is willing to do their part in reforming the education process at the same time, thereby bringing basic education to the underprivileged kids, and reformation to a system of public examination that creates great pressure and stress.

NOTE:  While on this search, don’t forget that the “dimensions” of China are almost beyond comprehension.  China is a country with a population 1.356 billion, a land area of 9,569,901 square kilometers, the third largest economy in the world behind the USA and EU, and approximately 211 million children attend school, primary through post secondary. 

Answer:  You let them find you.  Indeed, thank our lucky stars that she found herself for us.  

Let me now introduce Carrie Tang.  

Carrie is the Chairperson of the Design For Child Association and Associate Director of Playtao Education.  She publishes a free magazine called DreamMag, and volunteers with Sowergift (to spread seeds of happiness) and “Go Inside Cafe” in Hong Kong (where deaf waiters are hired). Carrie has published two books.  In 2011 she received the ATV Touching Hearts Campaign Award, followed by the Hong Kong Youth Social Entrepreneurs Award in 2013.

Carrie’s first contact with Design for Change (DFC) was at a MAD (Make a Difference) Conference in January of 2012.  Initially, she was interested in what Kiran had to say about Riverside School, but that was soon to change.  

In Carrie’s own words: “Yes, I first heard and met Kiran at the MAD conference in January 2012, but I didn't know anything about DFC. I was just attracted by her concept of Riverside school. At the conference, I didn't chat with her after her talk because of the crowd. However, later, I searched for Riverside School on the internet, and I watched her TED Talk.  At that point, I knew I must spread both her school ideas and DFC in China!”

FEEL - “Think from the heart.”

When I decided to bring DFC to China, several things spoke to me from my heart.  

I’ve always wanted to make a contribution to the birth place (China) of my parents.  We all owe much to our parents and it’s important to give back so that the “chain” isn’t broken.  I also hoped that by catching children in China in the act of doing good I might help change the view of China in other countries.  It is my hope that DFC will help build bridges with the world.  It is also important to me that I fill my life with activities that are consistent with my Christian values.  For me it feels like a “calling.”  

The most important thing is what it does for the children.  DFC builds empathy and teamwork (very weak in China) during the four steps, FEEL-IMAGINE-DO-SHARE.  These are powerful life lessons for the children to learn.

IMAGINE - “Think out of the box.”

From the beginning, using our imaginations has been critical for success.  

In China the education system is very resistant to change.  The children are busy for many hours each day.  It was impossible to add an extra class or find more time at school.  However, because social media is very popular, we used it to reach teachers, social workers and volunteers who in turn brought FEEL-IMAGINE-DO-SHARE to the kids.  Since the DFC program is “open source” and adaptable, we made it work.  It was the virtual world that brought us together.   

The amount of support DFC received from the school authorities depended on the specific cities.  We found that where they might reject a direct approach from us, if we focused on marketing and creating high quality materials, educators and policymakers would approach us instead.  In the end, sometimes there was acceptance and support, and sometimes there wasn’t.  Either way, we just kept moving ahead.  

We “imagined” three steps to help us begin:  First, I designed the DFC China website, and wrote a long “sharing letter” about my feelings toward education.  I wrote that I thought it was important to bring DFC to China.  Second, I published the “sharing letter” in Weibo (which is like Facebook in China) to look for support and connections.  I asked everyone to send me an email, and give me enough support so that I could visit them with a workshop.  Third, I built my core DFC China team.

DO - “Yes we can!”

I always think of “Soup Bowl with a Prayer” when I think of our first story.  It was really called Red Bean Share, and came out of Shanghai.  A bunch of kids thought that if the community would interact more, they would be more loving and caring.  So, they prepared red bean soup and gave it to anyone passing on the street.  When they gave the soup, they included a blessing.  In the beginning, everyone was hesitant to accept the soup, but soon more would accept both the soup and the blessing.  Through this act of giving, new connections were created.  The highlight was when the students gave greetings and love to nearly 400 staff members of Yan Yiu Factory!

The first year, a total of one thousand students became involved and created DFC stories.  We welcomed both schools and individual groups of students.

In the “DOing” we also faced challenges.  The vague and complicated laws and accounting regulations for running non-profit projects in China were the biggest challenges. 

Our first year strategy included several activities beginning with the four step process (FIDS) and a lot of passion.  We trained volunteers and restructured some of the DFC guiding materials.  Our focus was on the internet and social media.  As a result, DFC has spread to the main cities.  Now our attention has turned more toward the rural part of China.  The energy for what we do comes from our sincere and devoted hearts, and from the examples of our actions.  The energy to continue and grow has come from strangers we have met on Weibo during this entire adventure. 

Our DFC China team has eight core members including me.  We’ve recruited key volunteers as local contacts in cities (18+ now).  These volunteers promote and support the DFC tools and coordinate workshops.  One part time staff member, who is a passionate designer, is in charge of video, graphic design and promotion work. We have a bunch of regional volunteers to promote DFC for us too. 

My focus within the team is fundraising and DFC training.  Again, through social media, our story has attracted local organizations to fund and support our annual prize presentation.  Travel costs and expenses for workshops that we give are funded by the interested organizations.

SHARE - “We Can!  Now you can too!”

There have been many ups and downs.  

Looking back now, the first six months of our DFC China effort was a high point.  In spite of the fact that DFC China was new, many still supported me and my dreams.  For example, after my first “sharing letter,” I received emails from over ten cities within a week.  This was the first step in turning my dreams into the dreams of others.  

I also learned that there is a very practical side.  After the first DFC China prize presentation in 2013, we didn’t have enough money to pay all of our expenses.  With big hearts, several of my core team members (adult superheroes) contributed enough to balance our accounts.  It was a moving gesture and it drove my own dedication to new heights.

In the story of DFC China, I feel that only several lessons are most important.  Only several are most basic. It’s important to be passionate and to have faith.  When you are doing something good for society and you work hard on it, support will come.  Your hard work will earn it, and your faith will bring it.  The more you believe in yourself and your team, the more contagious you all become.